As with anything, ranking in Google Sheets comes with its own set of common pitfalls. Knowing these ahead of time can save you headaches and ensure your data remains accurate. Once you’ve established your rankings, you might want to visualize them for easier interpretation. Conditional formatting is a fantastic way to highlight top performers or identify patterns within your data. Once your data is sorted, you can apply the RANK function as needed. Sorting first can help you better visualize your data and make the ranking process more intuitive.
Off-Site Factors and Backlinks
To achieve this, we’ll give every paragraph the right header size so Google can see how the post is structured. A study by Ahrefs found that 96% of all pages never get any organic traffic from Google, and one of the main reasons is the lack of backlinks. Rank Math checks whether you’ve included the focus keyword in your meta description, title, subheadings, etc. Creating high-quality content is essential for improving your website’s ranking on Google.
- I work at SEO.AI, so it may not be a shock that I’m mentioning it here—but in my view, it genuinely stands out as one of the best AI-driven SEO tools on the market.
- Plus, if you’re still in business – especially after the COVID-19 pandemic – you should also remember to count your blessings.
- To boost your local positions, enrich your website with local keywords.
- It is easy for a site owner to reciprocate your offer by allowing you to link back to your site because it doesn’t cost them anything.
- Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link.
Tips for Maintaining Your Ranking System
Although you don’t just want to sit and wait for links, you need to go out and get involved socially with others in your niche. Quote their content, share with them, and then they will likely reciprocate (with a link) at some point. Just using the keyword in the title and then naturally throughout the post. The Page Authority column also shows very authoritative results. Again, I like results under 30 if possible; most of these are 60 or above.
Add Schema markup
Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if you’re ranking for the wrong keywords. If you really want to get smart about things, you can also link to guest posts you’ve had published in your newer guest posts.
Guest posting is when you write a blog post for another website for free. The guest site will usually allow you at least one link SEO Anomaly back to your website. When you link out to a different site, you are essentially passing a bit of your page authority onto the page you are linking to.
